Shchedryk, a Ukrainian melody that has become a symbol of the Christmas holidays around the world, was first heard in Kyiv 105 years ago. Since then, Shchedryk became an instrument of Ukrainian diplomacy of that time and was performed in the best concert halls of Czechoslovakia, Austria, Switzerland, France, Belgium, the Netherlands, the United Kingdom, Germany, Poland, and Spain.

Next year marks the 100th anniversary of Shchedryk's successful performance at Carnegie Hall in New York City. After that, the world tour of the song continued in Mexico, Brazil, Argentina, Uruguay, Cuba and Canada.

On the occasion of these dates, the Ministry of Foreign Affairs of Ukraine together with its partners has launched a large-scale campaign "Shchedryk: celebrating Christmas magic". And just like the Ukrainian Shchedryk, the campaign starts in Kyiv to set off for a wonderful journey around the world next year.

Touch the magic of Shchedryk here!